Guide: How to Upskill Your Organization

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Senior Copywriter, I authored this comprehensive guide (published under the COO’s name) exploring mentorship as a solution to the skills gap. This asset synthesizes insights from interviews with company executives, translating them into actionable advice for HR leaders and Tech Managers. I also captured the intended executive voice and performed all editing and proofreading. This content aims to establish thought leadership and position Jobsity's related services when appropriate. The final piece established significant thought leadership on organizational upskilling and tech mentorship.

Role

Senior Copywriter, Marketing Team, Jobsity

Goals

Produce long-form thought leadership content addressing a key industry challenge; accurately capture and translate executive insights into a cohesive narrative; provide actionable advice for target personas; promote company's mentorship-related services; enhance Jobsity's reputation as an expert in talent development.

Skills Used

Ghostwriting (interview-based), long-form copywriting, B2B writing, research, audience targeting, thought leadership, C-suite collaboration, cross-departmental collaboration, interviewing, voice adaptation, editing.

Impact

Directly led to the company implementing internal mentorship programs for corporate staff; boosted Jobsity's reputation as a thought leader in professional development.