Guide: How to Build a Distributed Team

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I directed the strategy and provided key editorial oversight for this guide on building distributed teams. I defined the scope and objectives, guided the Senior Copywriter on content creation, ensured alignment with target personas, performed developmental edits for structure and line edits for clarity, proofread the final copy, reviewed the document design/layout, and approved the final PDF product.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Establish Jobsity as a thought leader in remote work and distributed teams; provide actionable advice to target personas; generate MQLs via gated download; support employer branding; promote Jobsity’s services when relevant.

Skills Used

Content strategy, editorial Management, content direction, content/developmental editing, persona targeting, thought leadership, team collaboration and leadership (with copywriter, design team, ad specialist, social media manager).

Impact

Served as a key lead generation asset; positioned Jobsity as knowledgeable on remote team management; positioned Jobsity as a valuable, easy solution for prospects needing IT staff.