Guide: How to Choose the Right Hiring Strategy
for Your Team

Link

Client

Jobsity (B2B tech staffing firm)

Summary

An in-depth guide created for B2B prospects exploring alternative staffing approaches, showcasing the development of strategic, mid-funnel content. Its creation was part of a broader effort in building scalable content operations, which included establishing efficient writing, design, and approval processes and managing resources. As Content Marketing Manager, I also provided team leadership and development, directly managing and mentoring a copywriter and leading cross-functional teams including designers, an ad strategist, and a social media manager to execute integrated campaigns.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Educate mid-funnel prospects on different hiring strategies; position Jobsity as a knowledgeable partner; generate Marketing Qualified Leads; enable sales with a prospect education asset.

Skills Used

Content strategy, editorial direction, editing, project management, team leadership & mentorship, cross-functional collaboration, lead generation strategy, B2B content marketing.

Impact

Served as a valuable lead magnet, supported sales conversations by educating prospects, and enhanced Jobsity's reputation as an expert in staffing solutions, contributing to mid-funnel pipeline growth.