Guide: How to Choose the Right Hiring Strategy for Your Team

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I conceived, researched, and wrote this comprehensive guide aimed at helping B2B decision-makers evaluate various hiring strategies, including outsourcing and nearshoring. The copy focuses on translating Jobsity's complex service offerings into clear benefits, addressing the pain points of key ICPs to generate qualified leads.

In addition to the eBook itself, I was responsible for writing the landing page, researching optimal keywords, and implementing SEO best practices for the webpage (on page and some technical). I also wrote email newsletters, social media posts, and ads (search and display/banner) that promoted this asset.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Educate mid-funnel prospects on different hiring strategies; generate MQLs via a gated download; position Jobsity as a knowledgeable staffing partner; clearly articulate the advantages of nearshoring and staff augmentation; enable sales with a prospect education asset.

Skills Used

Long-form copywriting, B2B writing, lead generation content, research, value proposition messaging, persona-driven copywriting, editing, SEO (on-page, technical), SEO tools (SEMRush, Google Search Console), ad copywriting (RDAs, RSAs).

Impact

Functioned as a MQL generation tool by providing valuable, decision-support content that resonated with prospects early in their buyer journey.