3 Ways AI Can Rev Up Healthcare

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I authored this article (publically attributed to the VP of Strategy) exploring practical AI applications for common healthcare industry challenges. The copy was written to be accessible to HealthTech leaders (including target ICPs) and was optimized for SEO to capture organic traffic. This piece improved ICP targeting in the HealthTech space, contributed to increased organic engagement on the blog, showed improved session durations, and yielded more CTRs.

Role

Content Marketing Manager, Marketing Team, Jobsity.

Goals

Support healthcare and AI campaigns by creating content for early funnel stage; educate key personas on practical AI applications and Jobsity's expertise; deliver high-quality writing/research; promote related staffing services; drive traffic to down-funnel assets; attract organic traffic for relevant keywords.

Skills Used

Ghostwriting, B2B copywriting, technical concept simplification, research, editing, persona targeting, SEO (on-page, technical), SEO tools (SEMRush, Google Search Console).

Impact

Supported a HealthTech-focused marketing campaign by clearly articulating AI's value in the sector; contributed to increased organic engagement on the blog; showed improved session durations; yielded more CTRs. This piece was also part of a successful initiative to retarget key prospects after a company rebrand, which I helped direct.