Jobsity in Action: Wordpress Developer

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I led the SEO strategy and content creation for this profile featuring a Jobsity WordPress Developer. The primary goal was to attract organic search traffic for terms related to "hire Wordpress developer." The secondary goal was to highlight client success to attract more leads.  I conducted the interview, wrote the narrative showcasing relevant technical skills and soft skills, edited the content, performed keyword optimization, and published via Strapi.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Capture organic search traffic for WordPress development staffing keywords; showcase the caliber and specific skills of Jobsity's talent; provide social proof via client context; generate relevant MQLs; support employer branding.

Skills Used

Content strategy, SEO strategy & implementation, interviewing, profile writing, B2B content creation, editing, proofreading, Strapi (CMS).

Impact

Improved search rankings for targeted mid-funnel keywords; provided valuable content for prospects seeking web development roles; highlighted positive client integration and developer satisfaction; generated qualified traffic to the website.