Industry Report: HealthTech x AI

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I led the creation of this comprehensive trend report focusing on AI's impact on HealthTech. This involved directing synthesizing complex research, industry information, and staffing insights  to create engaging analysis that would appeal to the target ICP and support a key sales vertical. The report positions Jobsity's services as a key solution to staffing challenges faced in the HealthTech x AI space. Serving as a hero asset for a HealthTech x AI marketing campaign, this report aimed to establish thought leadership and generate high-quality leads.

In addition to the eBook itself, I was responsible for writing the landing page, researching optimal keywords, and implementing SEO best practices for the webpage (on page and some technical). I also wrote email newsletters, social media posts, and ads (search and display/banner) that promoted this asset.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Establish Jobsity as a thought leader in HealthTech staffing; generate high-quality MQLs from a key vertical; write compelling, insightful content for senior tech leaders; support vertical-specific sales efforts; increase organic web traffic for key seach terms.

Skills Used

Long-form copywriting, B2B writing, research synthesis, industry analysis, thought leadership content, editing, persona-driven copywriting, value proposition integration, SEO (on-page, technical), SEO tools (SEMRush, Google Search Console), ad copywriting (RDAs, RSAs).

Impact

Positioned Jobsity as an expert for HealthTech staffing solutions; generated MQLs from the target vertical; used extensively by the sales team for prospect outreach.