Sample Content Marketing Plan

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I developed this comprehensive quarterly content marketing plan to target technology leaders within the HealthTech industry. The plan details funnel-aligned objectives (MQL/SQL focus), persona insights, content strategy (themes/formats), execution tactics, integrated promotion strategy, SEO approach, budget allocation, timeline, and KPIs.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Define a clear, actionable roadmap for a targeted lead generation campaign; align marketing activities with sales objectives; justify resource allocation; establish measurable goals for a key vertical.

Skills Used

Marketing strategy, content strategy, campaign planning, persona analysis, budget management, KPI development, SEO strategy, channel planning, B2B marketing.

Impact

Served as the guiding document for the HealthTech marketing campaign; aligned cross-functional marketing efforts; provided clear metrics for success evaluation.