Strategic Overview: Jobsity in Action

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I conceptualized and provided end-to-end leadership for the "Jobsity in Action" content series, an initiative designed to humanize talent, drive MQLs, and support talent acquisition. The featured document (linked above and embedded here) is an overview of the challenges my marketing team faced, how I devised a solution, and my implementation strategy. The content strategy itself involved developing the game plan, securing stakeholder buy-in, creating the editorial calendar, leading content creation (interviews, writing, SEO), managing a team (copywriter, designers, AV, assistant), overseeing multi-channel distribution (email, social, ads), and continuous performance optimization.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Elevate mid-funnel engagement, differentiate the brand, provide robust sales enablement assets, increase content output while maintaining quality, drive MQLs, support talent acquisition.

Skills Used

Content strategy, project management, team leadership, editorial management, interviewing, B2B marketing, SEO strategy, content creation, performance analysis, cross-functional collaboration, brand messaging.

Impact

Significantly increased qualified leads, improved brand differentiation, and became a cornerstone of sales enablement and talent attraction.