3 Ways AI Can Rev Up Healthcare

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I directed the initial strategy, researched relevant AI use cases, authored the article (attributed to the VP of Strategy/healthcare lead), and edited the piece targeting leaders in the HealthTech space. The piece translates AI concepts into tangible solutions for healthcare administration, billing, and patient engagement, aligning with persona pain points. SEO best practices were implemented to enhance organic visibility. Collaborated with design on visuals and utilized Strapi CMS for publication. This piece improved ICP targeting in the HealthTech space, contributed to increased organic engagement on the blog, showed improved session durations, and yielded more CTRs. This piece was also part of a successful initiative to retarget key prospects after a company rebrand, which I helped direct.

Role

Content Marketing Manager, Marketing Team, Jobsity.

Goals

Support healthcare and AI campaigns by creating content for early funnel stage; educate key personas on practical AI applications and Jobsity's expertise; deliver high-quality writing/research; promote related staffing services; drive traffic to down-funnel assets; capture organic traffic.

Skills Used

Content strategy, ghostwriting, content writing, research, SEO strategy & implementation, SEO tools (SEMRush, Google Search Console), editing, proofreading, Strapi (CMS), B2B content creation & marketing (AI/automation, healthcare/HealthTech), team collaboration (designers).

Impact

This piece improved ICP targeting in the HealthTech space, contributed to increased organic engagement on the blog, showed improved session durations, and yielded more CTRs. This piece was also part of a successful initiative to retarget key prospects after a company rebrand, which I helped direct.