Guide: How to Upskill Your Organization

Link

Client

Jobsity (B2B tech staffing firm)

Summary

I authored this comprehensive guide (attributed to the COO) on leveraging mentorship, synthesizing insights gathered through interviews with company executives. My role involved researching the topic, structuring the narrative, translating complex ideas into actionable advice for HR and Tech Leader personas, and positioning Jobsity's related services appropriately. I also captured the intended executive voice and performed all editing and proofreading. The final piece established significant thought leadership on organizational upskilling and tech mentorship.

Role

Senior Copywriter, Marketing Team, Jobsity

Goals

Accurately represent executive insights; transpose interviews into compelling content for target personas; produce long-form thought leadership on upskilling benefits/best practices; deliver high-quality writing/research; promote company's mentorship-related services.

Skills Used

Ghostwriting (interview-based), long-form content creation, content writing, research, audience targeting, thought leadership, C-suite collaboration, cross-departmental collaboration, interviewing, voice adaptation, copy editing, line editing, proofreading.

Impact

This piece directly led to the company implementing internal mentorship programs for corporate staff and boosted Jobsity's reputation as a thought leader in professional development.