Client Success Story: Digital Agency x Jobsity

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I spearheaded the creation of this customer success story to highlight Jobsity's effectiveness in the digital agency vertical. The case study details how a key client* rapidly scaled their development team and improved productivity by leveraging Jobsity's nearshore WordPress developers. The project involved collaborating with sales and client success to identify key results and metrics, interviewing key people involved with the client’s success story, shaping the narrative to align with strategic messaging, and overseeing the content's development for use in sales and marketing initiatives. I also directed SEO strategy for the landing page, collaborated with design on the final asset, and worked with an ad specialist and social media manager on distribution/promotion.

*Client name and unique descriptors have been anonymized.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Provide compelling social proof for mid-funnel prospects in the digital agency space; demonstrate ROI of Jobsity's services; create a converting asset for the sales team; create a versatile asset for lead nurturing and website content; ensure alignment with overall content strategy and target personas.

Skills Used

Content strategy, project management, content direction, customer storytelling, interviewing, B2B copywriting, cross-functional collaboration (sales, client success, design, copywriter, ad specialist, social media manager), sales enablement, content creation, SEO (on-page, technical), document review and approval.

Impact

Became a key sales tool for engaging digital agency prospects; provided strong social proof on company website; supported lead conversion efforts; reinforced Jobsity's reputation for providing high-quality, culturally aligned nearshore development teams.