Jobsity in Action: QA Engineer

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I directed the SEO strategy for this staff profile, aiming to capture organic traffic for keywords like "nearshore QA engineer" and "healthcare software testing." I interviewed the subject, wrote the profile showcasing his skills and successful client work, edited the piece, implemented on-page SEO, and managed publication via Strapi.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Humanize the Jobsity brand by showcasing talent; provide social proof through client examples; capture organic traffic for QA-related staffing keywords; support HealthTech vertical content; generate MQLs.

Skills Used

Content strategy, SEO strategy & implementation, interviewing, profile writing, B2B content creation, editing, proofreading, Strapi (CMS).

Impact

Increased organic visibility for targeted, mid-funnel keywords; provided relatable content for prospects considering specific roles; generated qualified traffic to the website.