Client Success Story: EdTech Company x Jobsity

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I directed the creation of this case study featuring a key EdTech client.* My role included defining the narrative focus, guiding the senior copywriter, collaborating with sales and client success to identify key results and metrics, interviewing key people involved with the client’s success story, and providing substantive edits to ensure a compelling narrative that focused on the client's challenge, our solution, and quantifiable benefits. Directed SEO strategy for landing page, collaborated with design on final asset, and worked with ad specialist and social media manager on distribution/promotion.

*Client name and unique descriptors have been anonymized.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Provide compelling social proof for mid-funnel prospects in the EdTech space; demonstrate ROI of Jobsity's services; create a converting asset for the sales team.

Skills Used

Content strategy, editorial management, content direction, customer storytelling, interviewing, cross-functional collaboration (sales, client success, design, copywriter, ad specialist, social media manager), content/developmental editing, sales enablement, SEO, line and copy editing, proofreading, document review and approval.

Impact

Became a key sales tool for engaging EdTech prospects; provided strong social proof on company website; contributed to closing deals with EdTech prospects.