Sample Marketing Persona: Tech Tim

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I developed this detailed persona profile for "Tech Tim," representing technology leaders targeted by Jobsity. This involved synthesizing customer data, sales insights, market research, and competitive analysis to create an actionable profile covering job roles, goals, challenges, decision-making processes, and content preferences.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Create a deep, shared understanding of a key audience segment; inform content creation, messaging, and channel strategy; improve marketing and sales effectiveness through improved targeting and messaging.

Skills Used

Audience analysis, persona development, market research, data synthesis, strategic planning, B2B marketing.

Impact

This persona profile became a foundational tool used across the marketing and sales teams to tailor messaging, content development, and campaign targeting, leading to more relevant outreach.