Industry Report: HealthTech x AI

Link

Client

Jobsity (B2B tech staffing firm)

Summary

As Content Marketing Manager, I led the creation of this comprehensive trend report focusing on AI's impact on HealthTech. This involved directing the research strategy, synthesizing complex industry information, writing engaging analysis, editing for clarity and accuracy, and overseeing the design process. The report incorporated Jobsity's nearshore staffing model as a key solution to the talent acquisition challenges highlighted within the HealthTech AI space, positioning it as a superior solution for securing IT talent. Serving as a hero asset for a HealthTech x AI marketing campaign, this report aimed to establish thought leadership and generate high-quality leads.

Role

Content Marketing Manager, Marketing Team, Jobsity

Goals

Establish Jobsity as a thought leader in the HealthTech staffing space; generate high-quality MQLs from a target vertical; provide valuable insights to prospects and clients; support vertical-specific sales efforts; position Jobsity offerings as competitive and highly strategic.

Skills Used

Content strategy, research synthesis, industry analysis, long-form content creation, B2B writing, editing, proofreading, SEO (landing page) content direction, persona targeting, team collaboration (copywriter, designers, ad specialist, social media manager, web manager), final asset review and approval.

Impact

Positioned Jobsity as an expert for HealthTech staffing solutions; generated leads from the target vertical; used extensively by the sales team for outreach.