"Jobsity in Action" Campaign

Driving B2B Tech Growth with a Multi-Leveraged Content Engine

Link

Client

Jobsity, a B2B tech staffing firm

Summary

I conceptualized and provided end-to-end leadership for this integrated campaign, transforming in-depth interviews with our technical professionals into a multi-leveraged content engine. My role encompassed the entire lifecycle: developing the strategy, securing stakeholder buy-in, leading content creation (interviews, writing, SEO), managing a creative team, and overseeing multi-channel distribution and performance optimization.

Role

Content Marketing Manager

Skills Used

Content strategy, project management, team leadership, B2B marketing, SEO strategy, performance analysis, cross-functional collaboration.

Impact

This campaign significantly increased qualified leads, improved brand differentiation, and became a cornerstone of sales enablement and talent attraction.