Strategic Growth for an EdTech Client

How They Grew Their Engineering Team and Cut Hiring Costs in Half

Link

Client

Jobsity, a B2B tech staffing firm, featuring an EdTech client

Summary

I directed the content strategy and creation of this client* success story. My role was to define the core narrative, provide editorial direction to my direct report, and collaborate with sales and client success teams to ensure the final piece told a compelling story focused on the client's challenge, our solution, and the quantifiable results.

I also directed the SEO strategy for landing page, collaborated with design on the final asset, and managed the integrated, multi-channel distribution.

*Client name and unique descriptors have been anonymized.

Role

Content Marketing Manager

Skills Used

Content direction, customer storytelling, editorial management, B2B marketing, sales enablement, SEO strategy & implementation.

Impact

Became a key sales tool for engaging EdTech prospects, provided strong social proof on the company website, and contributed to closing deals in a key vertical.