Full-Funnel Content Plan

Targeting Leaders in HealthTech

Link

Client

Jobsity, a B2B tech staffing firm

Summary

I developed this comprehensive quarterly content marketing plan to target technology leaders in the HealthTech vertical. This document showcases my process for building a full-funnel strategy, outlining persona insights, content themes, GTM execution tactics, integrated promotion strategy, and specific KPIs to measure pipeline impact and campaign ROI.

Role

Content Marketing Manager

Skills Used

Marketing strategy, content strategy, campaign planning, persona analysis, buyer journey mapping, KPI development, B2B marketing.

Impact

This plan served as the guiding document for a successful integrated marketing campaign, aligned cross-functional teams, and provided clear metrics for success evaluation.