HealthTech x AI

The Impact of Artificial Intelligence on Healthcare

Link

Client

Jobsity, a B2B tech staffing firm

Summary

I led the creation of this comprehensive trend report on AI's impact on HealthTech, which served as the "hero asset" for a major integrated marketing campaign. In addition to directing the research and editorial strategy, I was responsible for writing the conversion-focused landing page, directing and implementing the SEO strategy, and writing all promotional copy for the campaign, including emails, social posts, and digital ads.

Role

Content Marketing Manager

Skills Used

Content strategy, long-form content creation, B2B writing, SEO strategy & implementation, landing page optimization, ad copywriting.

Impact

This report positioned Jobsity as an expert in HealthTech staffing, generated qualified leads from the target vertical, and was used extensively by the sales team for prospect outreach.