The Strategic Limitations of AI in Content

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Client

Jobsity, a B2B tech staffing firm

Summary

I wrote this article during ChatGPT’s initial boom to move beyond the surface-level hype and provide a strategic analysis of AI's strengths and, more importantly, its limitations regarding creativity, truth, and genuine human insight. This critical perspective is essential for leading an AI-driven content function, as it informs how to best leverage these powerful tools while ensuring the final output is always authentic, insightful, and strategically sound.

Role

Senior Copywriter & Content Strategist

Skills Used

Critical thinking, essay writing, research & analysis, brand voice development, translating complex ideas.

Impact

Contributed to the company’s thought leadership in the tech space and demonstrated a strategic understanding of how to responsibly integrate AI into a content workflow.